Coca-Cola’s extended marketing mix
7 images that best demonstratesCoca-Cola’s effective use of the extended marketing mix Pricing Strategy Overview of Coca-Cola’s pricing strategy The pricing strategy is an important element in a marketing mix as this decision affects the revenue and has a valuable impact on the brand’s equity, Coca-Cola aim to offer a premium brand at an affordable price. Coca-Cola’s pricing strategy is competition based, three key elements they focus on are competitive pricing and keeping Coca-Cola the same level as their competition,…